Luis Miguel Messianu

LUIS MIGUEL MESSIANU
Principal / Chief Creative Officer
del Rivero, Messianu DDB
Miami, Florida

Copywriter by conviction, Luis Miguel has more than 20 years of experience, having collaborated as Creative Director for agencies such as Scali, McCabe, Sloves; McCann-Erickson; Mendoza-Dillon (Newport Beach, California); GSD&M (Austin, Texas) and Lintas; in Latin America as well as in the Hispanic Market in the United States.
He has worked for Clients such as Coca-Cola, General Motors, L’Oreal, Levi’s, Unilever, Sea World, R.J. Reynold’s and Wal-Mart, among several others.

In twelve years his agency has consolidated itself as one of the fastest growing, going from 10 million dollars in billings with 12 people in January of ‘94, to 80 million with a staff of 65 in 2006, placing “del Rivero, Messianu DDB” as one of the top Hispanic agencies in the country.
The agency is responsible for accounts of the caliber of McDonald s, State Farm, Anheuser-Busch, T.J. Maxx/ Marshalls, Hyundai and Royal Caribbean International, among others.

del Rivero, Messianu DDB has won in the last five years more than 300 awards in Advertising festivals in the United States as well as overseas.

Luis Miguel has been recognized as winner, lecturer and juror at festivals such as the Clios, International Andys, Effies, Beldings, Mercury, Tops, Addys, the New York Festival, Clarin (Argentina), Pregonero (Costa Rica), San Sebastian (Spain), Jade (Guatemala), Cuspide (Puerto Rico) AICP and FIAP (Argentina), being the first juror that represents two different countries in this last festival.

He was named “Creative Director of the Year” from ‘94 to ‘98 by “Latin Spots”, a recognized Pan regional Argentinean Trade publication. He was voted by his peers as the first ever “Creative Director of the Year” on a competition organized by “HispanicAd.com”. He also received the first ever “President’s Award” from AHAA (Association of Hispanic Advertising Agencies). He was a founding member and was elected as the First President of the “Creative Circle of the Latin Market”.

Luis Miguel is a member of the Board and has been part of the Faculty at the Miami Ad School. He was born in Mexico City, from Rumanian parents. In his free time he enjoys Music, Independent Film, Contemporary Art, Tennis, Cycling and Soccer. He resides in Miami since 1993.